MainVue Homes wanted a site that was easy to navigate, that was optimized for browsing on any device, and that showed prospective buyers up front the information that mattered most, helping visitors feel instantly at home with MainVue.
A team of strategists and user experience experts worked with MainVue Homes to create buyer personas, generate a situational analysis, and perform empathy mapping to envision MainVue’s ideal website. The analysis revealed that MainVue’s prospective buyers were families looking to live in suburban neighborhoods located within good school districts. These families wanted tastefully designed houses, but just as importantly, they wanted a feeling of community.
Based on these insights, a team of designers created a web experience that mirrors the experience of living in a MainVue neighborhood. The elegant, intuitive design of the homes and the welcoming spirit of each unique community inspired the visual look and feel of the new website.
Now touring the MainVue Homes site is like walking through one of its custom properties—it instantly feels like home. MainVue Homes won the Web Award for 2016 Real Estate Outstanding Website.
Role: Art direction, creative concept development and execution
Bring the Savor Seattle Food Tour experience to life on any size device with a refreshed look and feel to give visitors a taste of each tour.
After a brand refresh and a site rebrand, the new website launched with an innovative “Tour Finder” that helps visitors navigate to the perfect adventure by answering just one question. Along with the simplified search feature, a streamlined UX design makes for faster delivery of customer content and for quicker entry into the purchase path.
For the brand refresh, Savor Seattle Food Tours now greets visitors with a look and feel that brings the tour experience to life online. From fresh colors to playful typography, a new visual language gives visitors a taste of each tour and culinary experience
Simplicity is also built into a new content management system (CMS) that enables the Savor Seattle team to update content quickly and easily.
Results: 26% increase in website traffic, 70% increase in contact form submission, 156% increase in newsletter subscription
Role: Art direction, creative concept development and execution
Redesign of www.clippervacations.com.
Role: Art direction, creative concept development and execution
Interactive kiosk designs to help customers experience a better way to do wireless. Shown here are designs for 'Why T-Mobile' and ‘T-Mobile’s Coverage’.
Role: Art direction, creative concept development and execution
On-device digital retail experience to help customers learn more about a specific device and experience a better way to do wireless.
Role: Art direction, creative concept development and execution
Responsive landing page for Shire patient campaign to generate awareness of Shire’s commitment to the HAE community. Interactive element on the page allows for submission of wishes for the community.
Role: Art direction, creative concept development and execution
Responsive Web Design
Role: Art direction, creative concept development and execution
Brand development including strategy, messaging, new logo system, product architecture, extensive color palette, typography, iconography, photography, and comprehensive brand guidelines.
Role: Art direction, creative concept development and execution
Responsive Web Design
Role: Art direction, creative concept development and execution
Responsive Web Design
Role: Art direction, creative concept development and execution
Development of two campaigns for a global Christian humanitarian organization to help drive sponsorships.
One campaign targeting middle-aged women in general and the other targeting the Hispanic segment of that audience.
Design: static and animated banner ads, landing page, videos, radio commercials
Role: Art direction, creative concept development and execution
Brand awareness campaign for new healthcare tech company Intel-GE Care Innovations to rise above the noise and instill confidence for new C-level execs customers.
Design: Fortune 500 magazine cover wrap and inside cover brand ad, animated and static digital brand ads
Role: Art direction, creative concept development and execution
Digital campaign including static and animated banner ads.
Role: Art direction, creative concept development and execution
Digital Banner Design
Role: Art direction, creative concept development and execution
